Apr 6, 2015
Yael Givon. Founder, CEO
Yael co-founded Steveie with her husband Gil Ramon. They met at an internet camp for founders and entrepreneurs. They both have backgrounds in creative fields. Yeal has a background in fine art and Gil is screen writer and programmer.
Stevie was created when they saw the potential to find great TV that was hiding in their social media feeds. During Arab Spring, they were watching Youtube, tracking Twitter and Facebook to get a complete picture of what was happening.
Stevie makes it possible for anyone to have a personal channel with friend's feeds or for their own brand without any extra work. It also provides more opportunities for publishers to ad more to the video they are already releasing. Some examples could be bloopers, behind the scenes interviews and insights from the latest episode of a show.
Also on the podcast:
Yael defines what “smart money” is. Taking money from people who
are in your industry with experience who can offer advice, more
connections and a bigger network. Not all money is equal.
Xue Mei and Yael discuss what advisors should be given stake in
your company. It should be people who can offer real advice.
They talk about the reality of the close relationship you will have
with your investors.
Yael talks about how as entrepreneurs, our comfort zone in the
product. The business end of things is less fun, but it is an area
everyone has to grow into. The challenge is to grow your business
mind while not sacrificing your creative energy.
Yael advises startups to be careful about spending money for
special advisors, like marketing advisors, because some stuff you
should learn on your own. Many startups who succeeded, didn’t have
tons of marketing knowledge, but they found a gap in the market to
fill.
Yeal and Xue Mei talk about confronting the startup life bubble and
finding the balance between making cool stuff for hipsters and
being relevant to the world. Meaningful solutions in industries
like health and sustainability take much longer to see a return
than an entertaining app. There’s often less hype to lure
investors, but good investors understand they need to diversify
risks and not only invest in new stuff from the cool kids.
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